Apteka.ru: 2019 results
In 2019, users of the service made more than 21.7 million orders, the number of regular users exceeded 10 million people.
According to experts, Apteka.ru became one of the growth drivers of the online commerce market in 2019. Compared with 2018, the number of visitors to Apteka.ru who placed an order increased 1.9 times, and the number of orders increased 2.76 times, which, in turn, had a positive impact on revenue growth. In 2019, the service trade turnover increased by 171% and exceeded 34.2 billion roubles.
In total, visitors to the service made more than 21.7 million orders in 2019. Last year, over 94 million packages of pharmacy products were sold through Apteka.ru in physical terms. In 2018, this indicator was 33.2 million packages, so the growth amounted to +183%.
Over 3 million people placed their first order with Apteka.ru last year. The hottest month in terms of number of orders was December 2019. Over the last month of the year, the number of users who placed an order reached 1.5 million.
On the whole, the total number of unique visitors to Apteka.ru in 2019 was 57.6 million people. Over the entire history of the Apteka.ru service, the number of visits to the site has exceeded 385 million, and the number of page views has reached more than 2.2 billion.
According to data from SimilarWeb, an independent international agency that analyzes the activity of Internet users around the world, Apteka.ru has been consistently ranked first in the rating of Russian pharmaceutical websites for the fifth consecutive year and is among the top five largest pharmacy websites in the world. According to Data Insight, Apteka.ru is ranked number one in the Top 100 Largest Online Stores in Russia in the Beauty and Health category for 2018 (the rating was made in 2019).
Wider product range
To a large extent, the growth in the number of users and the number of orders was facilitated by the expansion of the product range and the increase in the number of pharmacies connected to the service. The product range displayed on the website increased 1.2 times compared to 2018 and amounted to 31,495 items. In particular, the Hygiene and Cosmetics product category increased to 8,921 positions at year-end.
In 2019, over 17 thousand pharmacies across Russia were partners of the Apteka.ru service. As compared to 2018, the number of connected pharmacies increased by 1,787 (+12%). By placing an order on the website, a user can purchase the required goods anywhere in Russia and abroad. Thus, last year, Apteka.ru launched an option of delivery to Baikonur, a Russian city located in Kazakhstan.
The achievements of the Apteka.ru service are highly appreciated by the professional community. In 2019, the Apteka.ru order service won the nomination Organization of the Year in the category Pharmacies and Retail of the Digital Health Awards, which is awarded to the best projects in the field of digital health care. Also last year, the Apteka.ru service won the Green Cross award in the category Best Ordering and Booking System.