The Apteka.ru service is named as a prizewinner in the Eurasian Pharma Awards 2020
Apteka.ru won in the category “Digital Project of the Year”
The prize-giving ceremony of the Eurasian Pharma Awards was held on October 21, 2020, as part of the Eurasian Pharmaceutical Summit, organized by Advantix Pharma. The motto of the prize-giving ceremony was “Extraordinary Times - Strong Leaders: Overcoming Challenges, Developing and Finding the Strength for Victory”.
There were 13 categories, recognizing, among others, the best pharmaceutical companies, projects, advertising campaigns, innovations and achievements in the Eurasian Economic Area in 2020. In total, 79 companies applied to take part in the competition.
The Apteka.ru service won in the category “Digital Project of the Year”. In this category the experts assessed the scale of participants’ projects, the creativity involved in the projects’ promotion, their current relevance, and their social importance.
Yegor Batovkin, Head of Sales in Katren’s Moscow Branch, accepted the award on behalf of the company. He commented that the professional community’s recognition of Katren’s successes in the development of e-commerce in the pharmacy sector as a whole, and in particular the huge amount of work done by the Apteka.ru team, was very important for each of Katren’s employees, especially at a time when the entire system was experiencing such a huge amount of stress in connection with ensuring the supply of medicines in Russia during a pandemic.
Link to video: https://vimeo.com/471318055